Dynamics CRM

Dynamics CRM 2011 - The Power of Productivity  - Familiar, Intelligent and Connected

Dynamics CRM 2011 is an integrated suite of powerful marketing, sales and customer service tools that gives organisations the capability to create and maintain a clear view of customers: from first contact through purchase and post-sales.

Dynamics CRM helps organisations drive consistent and measurable improvements in key business processes. With tools to enhance any organisations sales, marketing and customer service processes - along with seamless integration with Office Outlook - Dynamics CRM adds real value.

The familiar Microsoft Office ‘Outlook’ interface helps teams get up and running very quickly, while business and IT leadership can define new processes and add new functionality quickly and simply as required.

Why Microsoft Dynamics CRM?

Marketing

Dynamics CRM provides improved customer insight and allows marketing decisions to be made based on customer feedback and the success of previous endeavours. Marketing teams can significantly improve critical marketing processes, including campaign planning and execution, data extraction and cleansing, as well as analytics and reporting.

It becomes straightforward to segment customer lists into distinct groups, and then to market to one or more segments using a workflow-driven model. As well as segmentation, Dynamics CRM enables efficient team collaboration and information sharing.

Sales

To maximise the effectiveness of the sales force, Dynamics CRM simplifies account and contact management, territory management, forecasting and sales analytics, offline and mobile device access, and enables rapid access to products, pricing, and quotes.

This helps to generate more leads and close more business. Dynamics CRM provides access to a complete view of customer data - either online or offline – so that the sales team has real-time access to leads, and identify cross-sell and up-sell opportunities.

Customer Service

Dynamics CRM equips organisations to improve their customer’s experience by responding promptly to customer service issues and empowering employees to anticipate, address and deliver consistent and efficient customer care. Dynamics CRM provides functionality for case and interaction management, product and contract management, knowledge-base management, service scheduling, workflow across teams and groups service, and reporting and analytics.

HOT OFF THE PRESS:  Microsoft 2011 sets the standard for CRM systems, but see here for insight into how far Microsoft's vision of CRM extends - Microsoft Dynamics CRM 2011 Statement of Direction.

Please contact eBECS if you would like to know more.