Microsoft Business Solutions partner eBECS has been appointed by Audio-Technica to deliver a Microsoft Dynamics ERP and CRM solution that significantly improves the level of service it delivers to its customers.

Audio Technica identified a need for the fast deployment of a solution that is easy to use and will provide its field-based sales force with a clear view of its clients’ needs and status. The complementary combination of Microsoft Dynamics AX and CRM will provide Audio Technica with seamless integration into its existing IT systems and also the security of investing in a solution that has long term development plans.

Adrian Rooke, Managing Director, Audio-Technica, explains, “We needed a solution that would improve the level of service we deliver to our clients, and one that would support and enhance our rapid growth and international reach. To this end, the complementary combination of Microsoft Dynamics AX and CRM meets our needs perfectly. We will be able to provide our field-based sales teams with an automated multi-language and multi-currency solution that allows the business to respond immediately.”

Rooke continues, “We conducted a great deal of due diligence on various suppliers and software before deciding that eBECS and Microsoft Dynamics provided the best option.
It was eBECS’ excellent client references, ability to implement the solution quickly and in-depth knowledge of manufacturing, distribution and the supply chain that left us in no doubt we had found the ideal partner to implement the solution.”

Stephen Wilson, Marketing Director, eBECS, comments, “We are delighted to be working with Audio Technica on a solution that will bring an immediate and tangible benefit to its clients across several international markets. This project is particularly important to eBECS because we fully understand and advocate the importance of focusing on the needs of the client quickly and effectively, and the long term business benefits that such an approach delivers.
Wilson continues, “The powerful combination of Dynamics AX and CRM will allow Audio Technica to have complete integration and unity of approach with all its clients across the world, and we look forward to seeing very positive results.”

Press_Release_Audi_Technica_FINAL.pdf