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Which CRM suits me best - Microsoft Dynamics CRM or Microsoft Dynamics AX CRM? Both?

"Which CRM suits me best - Microsoft Dynamics CRM or Microsoft Dynamics AX CRM? Both? eBECS analyses Microsoft's CRM offerings and presents the findings in this on demand webinar Do you already use Microsoft Dynamics AX? You may already use the AX CRM module, but are you getting most out of it? Does it do all you need? What about Microsoft Dynamics CRM, which can stand alone or integrate seamlessly into AX? What else can it do for you that AX CRM cannot? Many customers have asked us this question, so we have developed away to answer it. Both products have many strengths, but there are a number of key differences which means they are suitable for different purposes.

Key differences include

• the ability to support offline & mobile use for field sales or service use
• direct access to all production, financial and order information
• allowing users to access the system from within Outlook for the highest levels of user adoption
• easy hosting or software-as-a-service
• enabling full opportunity management of contacts, products, quotes, activities and forecasting via a defined sales process
• providing easy-to-use eService for customer care
• ability to support multi-level marketing campaigns with full financial monitoring

Many organisations will need some or all of these features and functions, many will not. This is why eBECS believes it is important to question what your organisation needs and expects from its CRM system, and then evaluate which software application or combination of applications fit best.

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