Microsoft Dynamics 365 for Marketing

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Microsoft Dynamics 365 for Marketing

Deliver powerful customer experiences as part of your unified set of Dynamics 365 business applications

Microsoft Dynamics 365 takes a new approach to business applications. It unifies Microsoft’s current CRM and ERP cloud solutions into one cloud service with new purpose-built business applications that work together seamlessly to help you manage specific business functions.

But that’s not all. By integrating Adobe Marketing Cloud, Dynamics 365 also helps you deliver powerful customer experiences.

Adobe Marketing Cloud is Microsoft’s preferred marketing application for Microsoft Dynamics 365 Enterprise edition.

Use Dynamics 365 for Marketing to provide a comprehensive marketing service that you can use to delight customers and personalise their experiences of your company or brand.

Tap into a holistic customer view

Use the unified customer profile in Adobe Marketing Cloud as the foundation for your integrated, cross-channel marketing.

  • Get online and offline data combined into a single data mart
  • Work from a centralised profile with a customer’s information
  • Take advantage of finer marketing segmentation capabilities.

Target a person, not the masses

Create campaigns that are personalised, contextual and content-rich to create and maximise customers’ loyalty and lifetime value.

  • Provide one-to-one personalised communications
  • Send offers that automatically adapt to a customer’s behaviour
  • Deliver personalised, contextual content that drives conversion rates.

Run campaigns that bridge divides

Orchestrate coordinated campaigns across different channels and measure ROI across the board.

  • Coordinate across earned, paid, and owned channels
  • Get automated workflows with retargeting across channels
  • Use real-time insights into results and attribution.

To find out more, contact eBECS today.

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