Read the new eBECS White Paper: Why it’s time for Enterprises to get Social

Customers are expecting a personalised and efficient experience through their choice of communication channel, and it may not be a channel that your organisation is currently equipped to deal with from either a process or a technology perspective.

This shift in customer behaviour and power is forcing changes right up to board level in many organisations. It is evidenced by companies that have created new roles such as ‘Customer Success Manager’ and ‘VP of Customer Experience’ — over 1,500 in the UK alone according to LinkedIn! They are acknowledging that CRM and focusing upon Customer Experience is a critical component to the success of their business.

So when your customer wants to interact with you on their terms, expects a personalised experience and is highly attuned to overt sales and marketing messages – how is your current CRM system going to help you deliver what your customer wants?

To help with your thinking, eBECS is delighted to offer the whitepaper to you as a free download and hope that it will stimulate conversation in your business about what CRM should be doing for you.

Want to find out more?  

Please give the team a call on +44 (0) 8455 441 441 or use the ‘Contact Us’ form on this website and we’ll get in touch.