Understanding your customer journey with Power BI and Customer Insights

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Understanding your customer journey with Power BI and Customer Insights

Sun, 20, Sep, 2020

Learn how the Customer Data Platform (CDP) and Microsoft Power BI can help your business provide a better customer experience.

Watchh our 30-minute on-demand Dynamics 365 Customer Insights and Power BI webinar.

All organisations have customers, but many fail to bring them together into a single view. We often need to make assumptions to pertinent questions about a customer, such as, “Is this customer happy”? Or, “What are their spending habits”? This usually leads to a less personable experience and increases the chance of customer churn. To make matters worse, customer data can span across multiple systems, making it very difficult and costly to bring everything into a single customer view.

The ability to personalise at scale requires a unified view of customers from both transactional and behavioural data, providing intelligent, actionable insights. Microsoft Customer Insights (CI) is a true CDP, which provides out of the box enrichment capabilities. On top of this, utilising Power BI on top of CI enables organisations to slice, dice and drill down based on customer demographics. It has never been so easy to unify your customer.

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