An Education in the Transformation of Automation

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An Education in the Transformation of Automation

Business automation refers to the software that allows you to automate activities and operationalise communications with the goal of managing repetitive and time-consuming tasks.

Business automation platforms function as more than simple support tools. They change the role of marketers and other department heads by streamlining tedious day-to-day tasks so that more time can be spent driving growth strategy. Business departments use automation software to reduce or even eliminate repetitive tasks including:

  • Manual email campaign creation
  • Coordination of SMS messaging
  • Dissemination of social media posts
  • Website widget content
  • Online advertisements placement
  • Data management and analysis
  • Sales Processing
  • Business Insights

Like most technology, automation is constantly evolving. When leveraged successfully, it helps drive transactions and generate more revenue.

The need for Automation

Companies that use automation see more web traffic, more buyers, and spur greater retention and loyalty. Coupled with personalisation engines, automation engages prospects and customers through highly relevant content that, in turn, converts them into loyal customers. By streamlining this process, you can build personalised, one-to-one connections with a seemingly endless number of customers, at scale.

Who Should Use Automation?

The beauty of automation is that it can help your business maximise efforts that have already proven successful. Attracting new audiences using effective marketing strategies is step one, but if you want to do more to nurture those people so that they become customers, marketing automation is a good bet.

Where do we start?

If you’re plagued by innumerable challenges spanning the marketing chasm: from automating email campaigns, operationalising acquisition activities, pre-scheduling or auto-creating social media posts, and optimising content for SEO, then your business needs automation.

Begin by getting everybody on the same page and identifying what your goals are. A business that is working toward the same objective will always be more effective than one that is divided. Marketing automation is not restrictive. It should be able to grow and assimilate with your current business in a unique but seamless way.

Is Marketing Automation worth it?

All organisations have the same desire: higher revenue and faster growth at a lower cost. But many companies struggle to align their people, processes, and technology to achieve these goals.   Business automation solves this problem. It enables companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and grow revenue faster.

This category of software tech is designed to allow organizations to more effectively market on multiple channels and automate repetitive tasks. Marketing automation enables many modern marketing practices, including lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, return on investment (ROI) measurement, and account-based marketing.

Learn More

As Microsoft Business Applications Experts, we understand the value of supporting digital transformation that supports all departments. Join us on the 17th of June as we host a webinar with Click Dimensions, our marketing automation partner, to present the process of automation in business.

This webinar will give all departments insight into the functions of the automation process, and outline how a business can start the journey today, no matter the level of commitment in their digital transformation project.

Register Now 

Author: 
Brad Chuck

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