Marketing Automation for your Business

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Marketing Automation for your Business

Thu, 17, Jun, 2021 11:00AM - 11:30AM BST

Marketing automation technology has recently become more important than ever. With the current COVID-19 pandemic, social distancing means digital everything. That means now is a great time to put marketing automation technology to work for functional areas throughout your organisation.

Marketing automation isn’t just for marketing anymore. Click Dimensions shows how today’s marketing automation platforms can help many business departments overcome individual challenges while allowing your customers to make smarter business decisions and more effectively engage with all audiences.

With our partners at Click Dimensions, this webinar will bring thought leadership content right into your home office or workplace.  Presented jointly with Click Dimensions personnel, the webinar is designed to inform and educate customers on hot topics in business automation today and take a closer look at the latest solutions.

In this webinar, you will learn:

  • How to effectively nurture your audience
  • How to create an omni-channel campaign
  • How to make intelligent data driven decisions

Who the Webinar is Suitable for

Those working in Marketing, Sales, Customer Services, Training and Human Resources will benefit, as well being suitable for those responsible for digital transformation, information technology and Customer Relationship Management across Finance, Professional Services, public Service and Manufacturing industries.

Background info

Marketing automation – the name really doesn’t do the technology justice. While it’s true that a marketing automation platform can help you automate marketing campaigns, these robust systems are capable of so much more and benefit many areas within an organisation outside of marketing.

In recent years, the internet and social media have changed buyer behaviour, which has in turn changed how companies sell to their buyers. Consider the sales statistics below and it becomes apparent why sales have typically been the first department outside of marketing to adopt and benefit from marketing automation.

  • 89% of customers begin their buying process with a search engine – Fleishman-Hillard
  • It takes an average of 10 marketing-driven “touches” to progress a lead from the top of the funnel to revenue generating – Aberdeen Group

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