Anything Relationship Management

xRM stands for anything relationship management. xRM can manage property, events, equipment, projects, members – the possibilities are endless.

In today’s market businesses often need the ability to manage every entity they work with, not just their relationships with customers. An xRM solution starts with Microsoft Dynamics CRM for: 

• Any team

• Any relationship

• Any process

To stay competitive, companies need to invest in scalable solutions that will adapt business change. By choosing Microsoft Dynamics CRM you are investing in a framework and a .Net platform that accelerates the delivery of business applications and has the scalability to adapt to your changing technology needs.

Dynamics CRM integrates directly into Outlook enabling users to work within the familiar, Outlook environment and leverages existing technologies including Microsoft Exchange, Microsoft Word and Excel to deliver increased value by using a common interface and shared language.

For example, applications such as SharePoint and Bing Maps are already written with the .Net platform so can easily be customised and embedded within the xRM environment.

Simplify the IT development and support backlog 

Often, IT has been so inundated with development requests that they cannot possibly address all the different needs.  The business then adopts the following cycle:

One key benefit of adopting an xRM approach is that the platform can support many different types of user request, is easy to build, easy to roll out, and far easier to support, than multiple different systems acquired by the above cycle of system purchase. 

xRM makes IT life easier, as well as meeting user departments varying needs.

What areas can xRM be used in? 

xRM solutions can address any area where the system has to deal with people and processes – for instance, in managing patient referrals by a GP to a specialist consultant, or controlling the allocation and servicing of cars in the company car pool. 

The key is that each system can be built quickly as it makes use of all the surrounding Microsoft technology such as workflow and Outlook.  

Who uses xRM? 

Users

• Provide familiar and intuitive MS Office user interfaces

• Universal access from any web browser as well as offline modes

• Powerful tools for relationship management: Email, campaigns, reports, search, events… 

Business Analysts

• Point and Click tools enable non-technical users to build IT -managed applications

• “Ripple effect” automatically propagates changes across system

• Quickly create custom workflows using the Workflow Wizard

Systems Administrators

• Multi-tenant architecture simplifies administration

• Provides on-premises and cloud options

• Enterprise-class scalability, availability and performance

Developers

• Highly productive frameworks and tools for value-add

• Skills portability across applications and models